Why don't they just call the game "Tiger" instead of golf?

Seems like the media has Tiger winning every tournament on Wednesday before it starts. Thank goodness that he is well back in the pack at The Masters, but I'm sure he will still be the focal point. Maybe he won't make the cut, but it probably still wouldn't matter... He would still be the talk of the tube. Give the leaders a chance to get their name mentioned on the broadcast! Please!!!